Way of The Wolf - Summary and review
Contents
What is Way of The Wolf about
Here are some of my notes from the book:
The fastest path to a close is via the straight line
Allow for some deviations from the straight line, where tons of valuable intelligence gathering can be done, but be careful to deviate off to Pluto 🪐
Use language patterns to bring back to conversation towards the closing of the deal
The first 4 seconds are critical - take control
The impression of you is 10% what you say, and 90% body language and tonality - use that to your advantage
The no.1 goal is to increase the absolute certainty of your prospect
In order to close a deal - you have to achieve 1. emotional AND 2. logical certainty of the prospect.
Emotional
: Use tonality and body language
Logical
: use your words and present them in an order that makes sense
Objections are expected and openers to your sales process, also they are usually smoke screens for uncertainty in the three tens
The Product
The Sales Person
The Company
Meet the objections before they come and with intelligence - do not fall for approaching the specific thing they object to
Deflect the first objection - then meet objections with patterns to increase certainty
Be smart with prospecting to filter out - qualify - to only spend your time on the good prospects
Use scripts - use them all the time and know them by heart
Language patterns make up scripts - use loops and encode tonality, etc. into them
There are different types of buyers:
Buyers in heat
Buyers in power
The lookie-loos
The mistakes
There are both 1. action thresholds and 2. pain thresholds that you need to think about and leverage
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